AI might not be coming for your job. But it’s definitely coming after your calendar.
And before you become defensive, know that it’s a good thing.
In 2024, the average B2B sales rep switched between 10+ tools a day, yet spent only 35% of their time actually selling.
Enter AI sales assistants. If you haven’t used them yet, think of them as your copilot: the one who remembers everything, doesn’t get tired, and never asks to be “brought up to speed.”
This blog breaks down the 13 best AI sales assistant tools in 2025. We’ll also go over when to use them and how to choose the one that actually works for you.
What Is an AI Sales Assistant?
Unlike traditional automation tools, AI assistants don’t just follow rules. They learn from your behaviour, customer data, and deal patterns to make proactive suggestions. They work quietly in the background to give you the support you need, and you won't even remember they are there.
Think of It Like Your “Second Brain”
If you are spending Monday mornings digging through call notes, you aren’t actually selling. You’re likely distracted by tasks that you should automate.
AI sales assistants fix that because, depending on the specialization, they can:
- Join live meetings and transcribe conversations in real time
- Summarize calls, highlight key moments, and recommend next steps
- Push real-time and accurate updates to your CRM
- Mine the prospect data before the next meeting even starts
In short: they know what happened, what’s happening now, and what needs to happen next.
However, this second brain isn’t superior to human instincts. It just makes sure admin tasks don’t get in the way of your better judgment.
Types of AI Sales Assistants by Use Case
AI sales assistants come in all shapes and sizes. Choosing the right one depends on what your team actually struggles with or what kind of visibility your manager wishes they had.
Here’s a quick breakdown of AI sales assistants by the most common use cases:
1. CRM Copilots
CRM copilots are built to reduce CRM friction. They clean up messy data, draft entries, and remind reps to fill in gaps without nagging.
For instance, Salesforce Einstein uses AI to offer insights and automate data entry. Similarly, HubSpot AI assists reps with lead scoring, content suggestions, and task automation.
2. Meeting and Conversation Intelligence
Conversation intelligence tools act as a meeting sidekick. They record, transcribe, and analyze calls to help you follow through and help managers coach without playing detective.
For example, tools like Otter or Fireflies are great for turning sales conversations into searchable, shareable insights.
3. Email and Outreach Writing
If outbound and personalized prospecting is your forte, these tools can help you optimize email copy in real time. Many tools in this category use behavioural data to increase reply rates.
We’ll talk more about them in detail, but consider Lavender and Regie.ai as the leading tools that help you analyze the email copy’s tone, structure, and relevance to improve engagement.
4. Forecasting and Pipeline Intelligence
Instead of chasing guesswork, the AI assistants in this category help you analyze pipeline trends, flag at-risk deals, and offer data-backed forecasts.
For example, you have tools like BoostUp or Clari that provide real-time visibility and actionable insights to improve sales outcomes.
5. Coaching Copilots
AI-based coaching tools are most popular among enablement teams. That’s because these tools can simulate buyer conversations, deliver AI-powered feedback, and help reps improve without the need to have their managers guide them in person.
MeetRecord’s AI Sales Role Play and SecondNature are two leading tools that dominate this category.
6. Scheduling Bots
These AI assistants handle the chaos in your calendar. They can sync calendars, suggest best times, and even follow up automatically to book meetings.
Clara and Kronologic are two tools that are known for simplifying scheduling woes and automating reminders.
Top 13 AI Sales Assistant Tools in 2025
AI assistants aren’t just “nice-to-haves” anymore. They’re rapidly changing the ways sales teams prospect, coach, and close.
But not all AI is created equal. Some tools are tactical point-solvers. Others come as a fringe benefit as part of a sales platform.
Here’s a look at the best AI-powered sales assistants in 2025 and how to pick the one that actually fits your stack, your stage, and your sales workflows.
1. MeetRecord
Most “coaching” tools rely on post-mortem analysis. MeetRecord brings feedback into the live call and the practice field before deals are lost.
Category: AI Coaching and Forecasting
What it does: Analyzes sales conversations, offers real-time coaching cues, automates CRM updates, comes with realistic AI role play capabilities, and links real conversation data to pipeline health for more accurate forecasting.
Why it matters: Helps reps improve faster and lets managers coach without being on every call.
Noteworthy: Role play AI gets reps practicing daily instead of waiting for monthly call reviews.
Best for: Mid-market and enterprise sales teams with coaching gaps or inconsistent pipeline hygiene.
Pros:
- Real-time guidance and talk track nudges during live calls
- Automatic CRM updates post-call
- Integrated AI sales role play to sharpen skills
Cons:
- Not aimed at SMBs or teams without structured coaching
- Not ideal for narrow use cases like AI note-taking and call summaries
Pricing: Custom plans; no platform or support fees
2. Salesforce Einstein
To say Salesforce is powerful is like saying water is wet. But if you’re not already knee-deep in Salesforce, Einstein may feel like using an excavator to open a beer bottle.
Category: CRM Intelligence
What it does: Auto-generates emails, surfaces deal insights, and updates CRM fields via natural language commands, right inside Salesforce.
Why it matters: Saves reps from admin work and keeps pipeline data cleaner, without leaving the CRM.
Best for: Large enterprises (that are already Salesforce customers) who can afford to pay for the platform’s higher tiers.
Pros:
- Deep, native Salesforce integration
- Access to GPT-style generation within a secure ecosystem
Cons:
- Einstein’s capabilities are gated behind higher pricing tiers
- Limited functionality if you aren’t already in the Salesforce ecosystem
Pricing: Included in some tiers; Einstein functions may cost extra
3. Lavender
In simple terms, Lavender is Grammarly for sales outreach teams. And just like Grammarly, Lavender works best when you already know what you’re trying to say.
Category: Email AI
What it does: Analyzes cold emails in real-time and scores them based on tone, personalization, clarity, and length
Why it matters: Prevents reps from sending lifeless emails into the void.
Best for: SDR teams trying to level up writing without hiring a content coach
Pros:
- Real-time writing feedback right inside your inbox
- Simple, intuitive UI for reps at any skill level
Cons:
- Limited to outbound email improvement
- Lacks broader sales context (calls, CRM, follow-ups)
Pricing: Starts at $27/month; free plan available
4. Regie.ai
Regie is great for teams with more leads and less time. Like Lavender, it helps automate personalized outreach at scale, so you can focus on selling, not copywriting perfect emails.
Category: AI Content Generator
What it does: Generates personalized sequences for email, LinkedIn, and phone calls using persona data and intent signals.
Why it matters: Reduces creative fatigue by bundling AI writing and prospecting logic into one flow.
Best for: Outbound teams tired of blank pages and message bloat.
Pros:
- Multichannel personalization at scale
- Intent + persona-based targeting baked in
Cons:
- Needs some effort to tune to your brand’s tone
- Risks sounding robotic if you use its content as it is
Pricing: Pricing based on the number of prospecting sales reps, starting at $35,000/year
5. Fireflies
Fireflies is good at what it does: AI notetaking and transcription. Think of it like having a meeting intern: helpful, but don’t expect strategy.
Fireflies biggest problem is that it wants to be everything for everyone: from sales to healthcare and from finance to recruiting.
Category: Meeting Assistant and Notetaker
What it does: Transcribes meetings, creates summaries, and captures follow-up tasks.
Why it matters: Light-touch call intelligence for teams that just want notes, not dashboards.
Best for: Bootstrapped or early-stage teams needing better note hygiene.
Pros:
- Affordable with solid transcription quality
- Easy to set up, minimal training required
Cons:
- No deep analytics or coaching features
- Struggles with multi-speaker context and accents
Pricing: Includes free plan; paid plan starts at $10/month
6. People.ai
I think of People.ai as a FitBit for your sales team. It passively tracks activities and offers insights, just like a FitBit tracks your steps. However, you still need to act on the data.
Category: Revenue Intelligence
What it does: Tracks rep activities, aligns them to opportunities, and flags coverage gaps or stuck deals.
Why it matters: Helps RevOps and CROs see what’s happening beneath the surface.
Best for: Enterprise organizations with complex sales cycles and large go-to-market teams.
Pros:
- Maps seller behaviour to outcomes
- Strong attribution and activity matching
Cons:
- Long onboarding; requires clean CRM data
- Expensive and overkill for smaller teams
Pricing: Pricing info not public
7. SecondNature
The best way to understand SecondNature is to compare it with a sales flight simulator, or an immersive video game. You can choose, create, and interact with AI sales trainers to enhance sales performance.
Category: AI Sales Training
What it does: Simulates sales conversations with AI avatars that talk back and score performance.
Why it matters: Preps reps before they go live with customers.
Best for: Growing sales teams trying to scale training without live managers.
Pros:
- Lifelike role play with conversation scoring
- Reduces time to productivity for new reps
Cons:
- Not ideal for smaller teams who can benefit from in-person coaching
- Doesn’t connect to actual CRM data or past sales calls
Pricing: Pricing information not available
8. Kronologic
Kronologic can be great for high-volume outbound teams because it automates meeting scheduling at scale. However, it lacks the personalization nuances that are often required for high-stakes outreach to senior executives.
Category: AI Scheduling
What it does: Automatically books meetings by sending personalized invites and managing rescheduling logic.
Why it matters: Removes the friction of back-and-forth scheduling.
Best for: Fast-moving SDR teams doing repetitive prospecting.
Pros:
- Book meetings while reps sleep
- Works across time zones and territories
Cons:
- Less effective for complex scheduling (e.g., multiple stakeholders)
- Limited to top-of-funnel tasks
Pricing: $112/user/month
9. Clari Copilot (formerly Wingman)
Clari Copilot helps you retrieve real-time cues during sales conversations and gives managers visibility into what’s really happening on calls.
Category: AI forecasting
What it does: Captures key moments to feed into Clari’s forecasting and pipeline visibility engine.
Why it matters: It connects what reps say to what actually drives results; useful when your forecast is off but you don't know why.
Best for: Mid-size to enterprise teams already using the Clari platform.
Pros:
- Real-time call cues and objection handling prompts
- Tightly integrated with Clari pipeline and forecasting workflows
- Helpful post-call snippets and deal health scoring
Cons:
- Works best when Clari is your system of record
- Less flexible if you’re using a different RevOps stack
Pricing: Pricing info not public. Requires a Clari platform subscription.
10. HubSpot Sales Hub AI
HubSpot’s AI can write emails, summarize notes, and recommend next steps.
Category: CRM + AI-Powered Assistant
What it does: Assists with lead scoring, email writing, call transcription, and pipeline management directly within HubSpot’s CRM.
Why it matters: If you’re already using HubSpot, you won’t need another assistant layered on top.
Best for: Small to mid-market teams that already operate inside HubSpot.
Pros:
- Native integration with CRM, marketing, and service tools
- Built-in email and call AI without extra setup
- Simple to use; low learning curve
Cons:
- Less powerful for complex enterprise sales
- Some AI tools are only available on higher pricing tiers
Pricing: Starts at $90/month/seat for Sales Hub Professional, the plan with AI features.
11. Apollo AI
Apollo AI sits at the intersection of prospecting and automation. It can help you find leads, track intent signals, and craft outreach messages all within the same dashboard.
Category: Prospecting + Outreach Automation
What it does: Helps with lead enrichment, prospect scoring, email personalization, and workflow automation.
Why it matters: It’s one of the few tools that combines prospect data, outreach, and task automation under one roof.
Best for: Outbound-heavy SDR teams doing high-volume prospecting.
Pros:
- Good contact database with real-time enrichment
- AI suggestions for cadence steps and timing
- Affordable for early-stage teams
Cons:
- Interface can feel bloated for first-time users
- AI output sometimes needs heavy edits
Pricing: Free plan available. Paid plans start at $49/month.
12. Outreach Kaia
Outreach Kaia is like your virtual sales enablement partner on live calls. It provides battle cards, handles note-taking, and keeps reps focused during meetings.
Category: AI Assistant + Sales Execution
What it does: Can coach reps during calls, retrieve relevant documents, and update CRM fields. It also helps managers with pipeline inspection and conversation insights.
Why it matters: It’s a coaching assistant baked into a broader sales execution platform.
Best for: Teams already using Outreach.io for sequences and pipeline tracking.
Pros:
- Strong real-time coaching with document surfacing
- Ties call behaviour to sequence outcomes
- Integrated into Outreach’s core workflow
Cons:
- Not available as a standalone tool
- Limited use if you don’t already run Outreach
Pricing: Pricing information not public. Kaia comes with Outreach’s advanced tiers.
13. Gong Engage
Gong Engage turns data into action. It guides reps on what to do next, such as who to reach out to, what to say, and when. It bases its recommendations on deal activity and engagement signals.
Category: Engagement + AI-Driven Insights
What it does: Automates follow-ups, prioritizes pipeline tasks, and offers guidance on what to say next. It also uses conversation data to suggest the next best action based on deal stage and engagement signals.
Why it matters: It's designed to reduce the busywork between calls and help reps act faster, not just talk smarter.
Best for: Revenue teams looking to consolidate insights and engagement in one view.
Pros:
- Smart alerts based on deal risk and timing
- AI-generated emails and talking points
- Integrates with calendar, CRM, and email
Cons:
- Requires full Gong stack for most features
- Less useful for teams not already bought into the Gong ecosystem
Pricing: Not publicly listed. Requires a Gong subscription.
Tool Comparison Table
Here’s how the top AI sales assistants compare—at a glance.
The AI Sales Assistant Era Is Here
AI sales assistants are table stakes across all industries.
In sales, AI is making reps faster, smarter, and more productive. From real-time coaching and CRM hygiene to pipeline clarity and forecasting, AI sales assistants are changing the way high-performing sales teams work.
At MeetRecord, we’ve built our assistant as part of a broader revenue intelligence platform.
Book a demo and see how MeetRecord helps you coach better, forecast smarter, and unlock time for what really moves the needle: selling.
Frequently Asked Questions
.svg)
The best AI sales assistant depends on your team’s workflow. If your sales motion is conversation-driven, tools like MeetRecord or Fireflies offer call analysis and real-time coaching. For outbound-heavy teams, Regie.ai or Lavender excel at optimizing messaging and engagement.
An AI sales assistant helps with tasks like transcribing sales calls, writing follow-up emails, updating CRM records, and analyzing pipeline risks, saving reps hours each week and improving sales efficiency.
Absolutely. AI is now embedded across the sales funnel, supporting prospecting, lead scoring, outreach personalization, deal coaching, forecasting, and even training through AI role-play simulations.
No, AI won’t replace salespeople, but it will replace salespeople who don’t use AI. The future belongs to reps who can combine emotional intelligence with data-driven execution.
AI improves performance by reducing time spent on admin, uncovering deal risks early, coaching reps in real time, and ensuring that teams focus on the right opportunities at the right time.
.png)
