Budibase Streamlines Sales Onboarding with 35% Faster Ramp-Up Time

Founded in 2019, Budibase is a UK-based SaaS company specializing in low-code solutions for building internal applications. As the company scaled, they needed to optimize their sales processes and enhance collaboration across teams to meet increasing demand and improve customer engagement.

The Challenge:

1. Disorganized Sales Processes and Missed Call Recordings

Before implementing MeetRecord, Budibase faced challenges with maintaining consistent records of sales conversations. Sales reps often forgot to record calls, which led to missing critical information needed for follow-ups, coaching, and process optimization.

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2. Inefficient Storage and Retrieval of Call Data

Using Google Suite to manage and search for sales call recordings was time-consuming and inefficient. This made it difficult for the team to learn from past interactions and delayed onboarding and training for new hires.

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The Solution:

Budibase integrated MeetRecord to bring structure, automation, and intelligence into its sales operations.

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1. Automated Call Recording and Analysis

With MeetRecord, every sales call is automatically recorded and analyzed, removing the burden of manual record-keeping from sales reps. This ensured that no conversation was missed and made performance tracking easier for managers.

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2. Centralized Access and Cross-Team Collaboration

MeetRecord enabled the Budibase team to quickly retrieve and share insights from sales calls. This improved collaboration between sales, product, and customer-facing teams, leading to better alignment and decision-making.

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The Impact:

MeetRecord helped Budibase transform its sales efficiency and onboarding processes:

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✅ 50% Reduction in Administrative Tasks
Sales reps were able to focus more on selling and less on manual tasks, thanks to automated call capture and organization.

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✅ 400,000+ Minutes of Calls Analyzed
A massive volume of calls has been processed, creating a rich knowledge base to support training, coaching, and continuous improvement.

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✅ 35% Faster Onboarding
With structured insights and easier access to past calls, new sales reps ramped up significantly faster and became productive sooner.

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Streamlined Sales Onboarding

"The automation of recording and analyzing sales calls significantly lessened the administrative load on sales representatives. This efficiency allowed the team to focus more on selling and less on manual record-keeping."
— Joe Moss, Sr. Sales Manager, Budibase