Gym Launch shrinks sales cycle by 31%

Gym Launch helps fitness businesses scale and succeed through innovative marketing strategies and sales processes. By providing gyms with proven systems and tools, Gym Launch enables clients to rapidly grow their memberships and revenue.

The Challenge:

1. Disconnected Call Data

With over 40 client-facing reps across sales, onboarding, and account management making 800+ minutes of calls daily, Gym Launch struggled to keep track of conversation details and client requirements. The Customer Success (CS) team was heavily reliant on frontline sales reps for context, and crucial information often got lost, leading to onboarding issues and inconsistent customer service.

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2. Process Adherence Challenges

Managers found it difficult to ensure that all reps followed the correct processes during calls. There was no easy way to monitor compliance or standardize interactions across teams.

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3. Time-Consuming Call Review

Reviewing calls for quality checks and coaching consumed significant time. It often took days to evaluate performance, reducing efficiency and delaying feedback cycles.

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The Solution:

MeetRecord’s AI-powered conversation intelligence platform equipped Gym Launch with the tools to centralize, streamline, and optimize call management and coaching across all client-facing teams:

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1. Centralized Call Recording and Searchable Library

MeetRecord integrated with Gym Launch’s Zoom and calendar systems to automatically record and transcribe all customer calls. These were stored in a searchable database, making it easy for CS and Account Managers to retrieve information on demand.

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2. Process Adherence Monitoring

Sales managers used MeetRecord’s call analysis features to ensure reps followed internal guidelines and processes. This enhanced consistency and improved the customer experience.

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3. Time-Saving Call Reviews

With automated transcription and searchable call records, what previously took 2–3 days for managers to review could now be accomplished in under 3 hours a day, hrnce freeing up valuable time for coaching and strategic planning.

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4. Coaching and Sales Enablement

Sales leaders used recorded calls and conversation snippets to train and coach reps, improving team performance and process consistency across the board.

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The Impact:

MeetRecord’s AI-driven capabilities delivered measurable results for Gym Launch, accelerating sales cycles and operational efficiency:

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✅ 31% Faster Time to Close
The enhanced process adherence and faster onboarding enabled Gym Launch to reduce their average time-to-close by nearly a third.

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✅ 5 Hours Saved Daily on Call Review
Managers and quality analysts now spend significantly less time evaluating calls, allowing them to focus on higher-value activities.

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✅ Seamless Cross-Team Collaboration
The unified database of customer interactions enabled smooth handoffs between sales and CS teams, reducing customer churn and improving service quality.

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Empowering Sales Coaching with MeetRecord

"MeetRecord has transformed the way we coach our sales team. The ability to analyze calls and provide real-time feedback has significantly boosted our sales performance."
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— Alex Hormozi, Founder, Gym Launch