Hive Reduces Implementation Time by 41% with AI Coaching

Hive.co is a leading marketing platform for event marketers, helping clients integrate their tech stack to deliver personalized campaigns that drive growth. Hive specializes in using customer data to create effective email and SMS campaigns that sell out events.

The Challenge:

1. Inefficient Handoff Between Sales and CS

Hive.co had over 20 client-facing reps across sales and account management, each making 30+ calls weekly. When a deal closed, the CS team often struggled to access full customer context from sales. Crucial details were frequently lost in transition, leading to onboarding friction and delays.

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2. Lack of Visibility into Rep Performance

Managers wanted a way to evaluate how sales and CS reps performed, especially on demos and onboarding calls. However, without a centralized system, it was difficult to track and review conversations effectively.

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3. Fragmented Call Data

Calls were scattered, and there was no central repository. Sharing client feedback with product or marketing teams involved manual effort, creating silos and slowing response time.

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The Solution:

MeetRecord helped Hive implement a seamless, collaborative meeting management system across its customer-facing functions:

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1. Smoother Sales–CS Handoffs

Using MeetRecord’s sharing and collaboration tools, Hive’s sales team could pass critical customer context directly to CS and product teams. This ensured a smooth transition with zero loss of information.

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2. Centralized Call Repository

Every recorded call was stored in a searchable MeetRecord database. With role-based access controls, reps could view their own calls, while managers had visibility across their teams—making it easier to retrieve and reference past conversations.

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3. AI-Powered Coaching and Feedback

MeetRecord enabled AI-driven call reviews, automatically scoring rep performance based on historical patterns. Managers could give feedback directly on transcripts, enabling more structured coaching and faster skill development.

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The Impact

MeetRecord transformed Hive’s sales and CS collaboration with measurable gains:

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✅ 41% Faster Implementation Time
The streamlined handoff and improved onboarding flow helped Hive speed up implementation timelines significantly.

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✅ 10x Faster Call Reviews
AI coaching drastically reduced the time managers needed to evaluate calls, making feedback loops more efficient and consistent.

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✅ Improved Team Performance
With better visibility and coaching, reps across sales and CS teams became more effective in delivering value to customers from the first call.

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Accelerating Implementation & Collaboration

"We were thrilled with the value, customer support, and MeetRecord team’s commitment to client feedback-driven product updates. If you're looking for a sales coaching tool or post-demo analysis, you have to give MeetRecord a try!"

— Andrew Voelker, CRO, Hive

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